One festival, two babies, three dimensions
Pohoda, held in Trenčín, Slovakia since 1997, is one of Europe's leading festivals, where music meets literature, dance, visual arts, film and theatre, while providing a platform for important social and cultural issues — creating a rich, multidisciplinary experience. In 2026, Pohoda celebrated its 30th anniversary edition. To mark the occasion, a new visual identity was created, which we want to present in more detail in this article — from its initial concept and the return to the festival's iconic symbol, to the way it gradually made its way into every layer of Pohoda's communication. → read more