For comparison: the production of classic men T-shirt gives 5-12 kilograms of CO2, and in case of a men's sweatshirt, it is up to 27 kg. Thanks to a greener process, greenhouse gas emissions were reduced in average from 6 kg to 0.7 kg of CO2 in the production of one T-shirt.
The reduction of emissions by 89 % is mainly due to:
- the use of renewable energy sources,
- growing of cotton in areas where 95 % of the water is obtained from the monsoon rains, fighting pests with natural means,
- application of exclusively natural fertilizers (clothes can be branded as organic only when the land on which cotton is grown has been free of synthetic pesticides for at least three years),
- cotton is processed locally and is not transported for unnecessarily long distances,
- factories principally use energy from wind mills,
- dyeing process is powered by solar energy,
- finished textiles are imported in Europe always by ship transport, never by air.
In addition to ecology, an important part of the production process is respect for suitable conditions in production, i.e. FAIR WEAR (an equivalent of Fair Trade clothing industry).
There will be a Pohoda Shop at the airport, where you can buy festival merchandise (clothing for children and adults, badges, magnets, imitation jewellery, and other souvenirs), as well as the merchandise of the performing artists (CDs, vinyls, clothing, badges, etc.).