Visual Identity of Pohoda 2025: A Timeless Design by Studio Andrej & Andrej Inspired by Music Magazines

Pohoda, with nearly 30 years of history, brings together people across generations. That’s why Andrej & Andrej Studio designed a visual language for Pohoda 2025 that transcends time — echoing the 1990s while fitting seamlessly into today and beyond. Inspired by music magazines, the identity features cropped photography, bold typography, and content-packed layouts.

04. August 2025

All visuals for Pohoda 2025 were crafted by the award-winning Slovak studio, recipients of multiple National Design Awards and the American Type Directors Club Award. Their work covered everything from artist announcements, a redesigned website and app, lineup posters, citylight ads, and animations, to stage signage, printed materials, wristbands — and even festival merch, which sold out for the first time ever.

In total, they created over 5,800 visual assets across our campaign and festival. We hope you enjoyed this year's identity — and we’re already working on something special for Pohoda’s 30th anniversary.

Creative Direction: Andrej & Andrej Studio

Client: Pohoda Festival

Design & Animation: Lukáš Kollár

Design Intern: Michaela Badzgonová

Merch: Collaboration with Linda Straková, Bianka Šipecová, Martin Groch

Typeface: Gravity by abcdinamo

Photo: Jonáš Verešpej, Maxim Stano, Andrej & Andrej