Festivals as National Art Embassies  ^SK/GB

FRIDAY 12:45 / Café Kušnierik – Trenčín 2026

Alex Bruford, head of one of the world's largest artist agencies and agent to Nick Cave, P.J. Harvey, Baxter Dury and Fontaines D.C., will talk with Pohoda team member Barbora Bodnárová about what international festivals mean for the town, region and country in which they take place. How do artists choose where to play? What has to happen for bands to choose an offer from Slovakia over other, economically stronger countries? The discussion will be chaired by Holger Schmidt, director of Yourope, Europe's largest festival association.

Panellists: A. Bruford, B. Bodnárová
Moderator: H. Schmidt